“Conquesting” Lawsuit Is No Conquest for Trademark Plaintiff
Written by Skyler M. Terrebonne On October 22, 2024, the U.S. Court of Appeals for the Ninth Circuit Court delivered the latest word on whether the practice of “keyword advertising,” and in particular the strategy of “conquesting,” constitutes trademark infringement. Keyword advertising is an advertising strategy wherein a company bids on a Google Ads keyword, so that an advertisement for its business will appear near the top … Continue reading “Conquesting” Lawsuit Is No Conquest for Trademark Plaintiff
